Qi Aerista App Privacy Notice

This Privacy Notice was last updated on November 1, 2019.

Qi Aerista App provides IoT device control, cloud data access, e-commerce and other services (“Services”) to users around the world. This Privacy Notice is meant to help you understand our privacy practices when you use our Services, including what data we collect, why we collect it, and what we do with it, as well as your individual rights.

Qi Aerista App uses personal data collected or processed by the Qi Aerista Smart Tea Brewer & Qi Aerista IoTea Brewer device(s) (“Device”) and/or the Qi Aerista App mobile application (“App”).

This Privacy Notice applies to personal data collected or processed by the Device and/or the App, which is controlled by or under control of Keyway Innovations Limited or any of its affiliates or subsidiaries (”Keyway”, “our”, “we” or “us”).

Please also read our App Terms of Service, which describe the terms under which you use our Services.

Personal Data Collection and Purposes

We receive or collect personal data, as described in detail below, when we provide our Services, including when you access, download, install the Device or the App, or use our Services. We may use this personal data to perform the Services requested by you as a contractual necessity, to operate, provide, improve, customize, support, and market our Services based on our legitimate interest, or to comply with a legal obligation to which we may be subject. If you do not want us to collect and process your personal data, you may not be able to use the Services.

Sensitive Personal Data

We ask that you not send us and you not disclose any sensitive personal data (e.g., social security numbers, information related to racial or ethnic origin, political opinions, religion or other beliefs, health, biometrics or genetic characteristics, criminal background or trade union membership) on or through the App or otherwise to us.

Account Data

We collect your personal data when you create an account. You may login to the App using an email-based account, phone-based account or by using your social media profile. The personal data we collect may include your username, profile photo, name, email address, contact number, gender, birthday/age, country, language, latest tweet, profile URL, social media profile, location and password.

  • The personal data collected is used to create and manage your account. You can use your account to securely login to the app. If you create a Keyway account to login to the app, we will send you a welcoming email to verify your username and password, to communicate with you in response to your inquiries, to send you strictly service-related announcements, or direct marketing communication in case you have opted-in. You may also use your Keyway account to order a Keyway product or service, participate in a promotion or game, participate in a social media activity related to a Keyway promotion (for example clicking "like" or "share"), and participate in product testing or surveys.
  • Device Data

    We may collect device-specific information when you install, access, or use the Device. This includes information about your Device, including the unique user device number. We also collect session and usage data, which is related to your use of the Device. The data collected is used to help us screen for potential risks and issues, and more generally fix, improve and optimize our Devices and Services (for example, by generating analytics about how our customers use the Devices and Services, to assess the success of our marketing and advertising campaigns, and to help formulate our advertising and retargeting campaigns).


    We use cookies, tags or similar technologies to operate, provide, improve, understand, and customize our Services. Cookies allow us to recognize your mobile device and collect your personal data including your unique user Device number, the IP address of your mobile device, the type of mobile internet browser or operating system you use, session and usage data, or service-related performance information, which is information about your use of the App.

    Location Data

    When you allow access to location data, we may collect the geographic location of your mobile device. You can at any time block geo-location collection through the settings of your App or mobile device.

    Transactional Information

    If you pay for our Services, we may receive information and confirmations, such as payment receipts, including from app stores or other third parties processing your payment.

    Customer Support

    You may provide us with information related to your use of our Services, including your interaction with Keyway, and how to contact you so we can provide you customer support. We operate and provide our Services, including providing customer support, and improving, fixing, and customizing our Services. We also use your information to respond to you when you contact us.

    Combined Data

    We may combine your personal data, including account data, other data provided by you, Device data, cookies, location data, data collected during your interactions and usage of the Philips digital channels such as social media, websites, emails, apps and connected products, IP address, cookies, device information, communications you click on or tap, location details, and websites you visit.

    The combined data is analyzed and used to provide you with the Services and help us improve the content, functionality and usability of the App, Device and Services as well as to develop new products and services.

    If you opt-in to receive promotional communications about Keyway products, services, events and promotions that may be relevant to you based on your preferences and online behavior, we may send you marketing and promotional communications via email, phone and other digital channels, such as mobile apps and social media. To be able to tailor the communications to your preferences and behavior and provide you with a more relevant and personalized experience, we may analyze and combine your personal data. You may opt-out and unsubscribe from such communications at any time.


    The App may request your permission to access your phone or sensors (e.g. camera, Wi-Fi, geo-location, or Bluetooth) or other data (e.g. photos, agenda, or contacts) on your mobile device.

  • We use such data only when it is needed to provide you the Services and only after you provided your explicit consent.
  • Sometimes the permission is a technical precondition of the operating systems of your mobile device. In such case, the App may ask your permission to access such sensors or data, however we will not collect such data, unless when it is required to provide you the App Service and only after you provided consent.
  • Sharing of Personal Data

    Keyway may disclose your personal data to third party service providers, business partners, or other third parties in accordance with this Privacy Notice and/or applicable law.

    Service Providers

    We work with third-party service providers to help us operate, provide, improve, understand, customize, support, and market our Services.

    We may share your personal data with the following service providers:

    1. IT and Cloud Providers
    2. These service providers deliver the necessary hardware, software, networking, storage, transactional services and/or related technology required to run the App or provide the Services.

    3. Qi Aerista App Service Providers
    4. These providers deliver specific services for Qi Aerista App.

    5. Payment
    6. We work with service providers that may handle and process your financial data in relation to the payment features of this App, including app stores or other third parties processing your payment. These providers include Paypal, Stripe, and Apple.

    Keyway requires its service providers to provide an adequate level of protection to your personal data similar to the level that we provide. We require our service providers to process your personal data only in accordance with our instructions and only for the specific purposes mentioned above, to have access to the minimum amount of data they need to deliver a specific service, and to protect the security of your personal data.

    Other third parties

    Keyway may also work with third parties who process your personal data for their own purposes. Please read their privacy notices carefully as they inform about their privacy practices, including, what type of personal data they collect, how they use, process and protect them.

    If Keyway shares personal data with a third party that uses your personal data for their own purposes, Keyway will ensure to inform you and/or obtain your consent in accordance with applicable laws before we share your personal data.

    Keyway sometimes sells a business or a part of a business to another company. Such a transfer of ownership could include the transfer of your personal data directly related to that business, to the purchasing company. All of our rights and obligations under our Privacy Notice are freely assignable by Keyway to any of our affiliates, in connection with a merger, acquisition, restructuring, or sale of assets, or by operation of law or otherwise, and we may transfer your personal data to any of our affiliates, successor entities, or new owner.

    Cross-border transfer

    Your personal data may be stored and processed in any country where we have facilities or in which we engage service providers, and by using the Services you consent to the transfer (if any) of information to countries outside of your country of residence, which may have data protection rules that are different from those of your country. In certain circumstances, courts, law enforcement agencies, regulatory agencies or security authorities in those other countries may be entitled to access your personal data.

    How long do we keep your data?

    We will retain your personal data for as long as needed or permitted in light of the purpose(s) for which the data is collected. The criteria we use to determine our retention periods include: (i) the length of time you use the App and Services; (ii) whether there is a legal obligation to which we are subject; or (iii) whether retention is advisable in light of our legal position (such as in regard to applicable statutes of limitations, litigation or regulatory investigations).

    Your choices and rights

    If you would like to submit a request to access, rectify, erase, restrict or object to the processing of personal data that you have previously provided to us, or if you would like to submit a request to receive an electronic copy of your personal data for purposes of transmitting it to another company (to the extent this right to data portability is provided to you by applicable law), you may contact us at support@qiaerista.com. We will respond to your request consistent with applicable law.

    In your request, please make clear what personal data you would like to access, rectify, erase, restrict or object to its processing. For your protection, we may only implement requests with respect to the personal data associated with your account, your email address or other account information, that you use to send us your request, and we may need to verify your identity before implementing your request. We will try to comply with your request as soon as reasonably practicable.

    Please note that if you make use of (some of) your choices and rights, you may not be able to use, in whole or in part, of our Services anymore.

    We protect your personal data

    We take seriously our duty to protect the data you entrust to Keyway against accidental or unauthorized alteration, loss, misuse, disclosure or access. Keyway uses a variety of security technologies, technical and organizational measures to help protect your data. For this purpose we implement, among others, access controls, use firewalls and secure protocols.

    Special information for parents

    While the Services are not directed to children, as defined under applicable law, it is Keyway policy to comply with the law when it requires parent or guardian permission before collecting, using or disclosing personal data of children. We are committed to protecting the privacy needs of children and we strongly encourage parents and guardians to take an active role in their children’s online activities and interests.

    If a parent or guardian becomes aware that his or her child has provided us with his or her personal data without their consent, please contact us at support@qiaerista.com. If we become aware that a child has provided us with personal data, we will delete his/her data from our files.

    Local specific information: Your California Privacy Rights (US Only)

    California Civil Code Section 1798.83 permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and like to make such a request, please contact us at support@qiaerista.com.

    Changes to this Privacy Notice

    Our Services may change from time to time without prior notice to you. For this reason, we reserve the right to amend or update this Privacy Notice from time to time. When we update this Privacy Notice, we will also update the date at the top of this Privacy Notice.

    We encourage you to review regularly the latest version of this Privacy Notice.

    The new Privacy Notice will become effective immediately upon publication. If you do not agree to the revised notice, you should alter your preferences, or consider stop using our Services. By continuing to access or make use of our Services after those changes become effective, you acknowledge that you have been informed and agree to the Privacy Notice as amended.

    Contact Us

    If you have any question about this Privacy Notice or about the way in which Keyway uses your personal data, please contact our Privacy Compliance Officer at support@qiaerista.com. Alternatively, you have the right to lodge a complaint with a supervisory authority competent for your country or region.

    Keyway Innovations Limted/Qi Aerista
    [Re: Privacy Compliance Officer]
    907, Tower 2, Silvercord, 30 Canton Road
    Tsimshatsui Hong Kong SAR HK